Posted on 12/19/2017
The first wave of customization in design began in late ’80s and early ’90s from Creo Interactive, which customizes digital solutions for brands, and the second round from 1998 to 2002 with the Internet economy focused on client experience.
Companies like Nike iD, which originally just wanted an online retail service, got the ball rolling with its bespoke athletic shoes.
Here in the third wave of mass customization, according to “The Customization 500,” the first global benchmarking study on mass customization and personalization in consumer e-commerce (2012), companies are offering design, manufacturing...