Decobel and Must join forces to create an unmistakably Italian style
When Italian manufacturing excellence teams up with top names from the world of fashion, the results are exceptional more often than not. Admired worldwide for its luxury Italian-crafted textiles, Decobel is proud to officially announce the acquisition of Must, a company specialising in elegant items for the fashion and clothing sector and now incorporated into an extremely sophisticated, stylish, contemporary range that takes its name.
This acquisition boosts the production capacity of Decobel, whose added value, elevating it above the classic figure of the textile designer, lies in its dual manufacturer/designer role. Thanks to this novel, privileged position, the customary dialogue between the two figures all takes place within the company.
In-depth studies regarding design trends in the sector and the development of new creative ideas can thus immediately take shape in the company’s factories, where careful, close control is carried out at every stage of the design and production process: from the purchase and processing of the yarns with the company’s own weaving systems through to the finishes created using sophisticated machinery and cutting-edge technologies. The procedures adopted allow Decobel to check each creation personally, thus offering extra guarantees to customers seeking exclusive products with a personal touch able to bring charm to any setting. Another advantage to producing the creations in-house is the opportunity to offer customers a virtually endless range of colours.
“An exchange of ideas and the engagement and interaction of a range of professional figures often generates uniquely creative, original works of art with a fresh touch”, commented Gabriele Guidoni, Art Director of Decobel. “The outstanding quality of Decobel products has already earned the brand admiration and a strong reputation among the top interior designers, architects and decorators, who use our products to create projects that are a smooth blend of style and functional appeal. The acquisition of Must will allow us to experiment with our intuitive ideas, with a view to creating unique bespoke products inspired by a chic, contemporary lifestyle”.
The interaction between different worlds has allowed us to create exceptionally classy solutions, such as Perla 3311, a nylon and linen warp with a wet look, available in 30 different trend- inspired shades. This new, highly sophisticated Decobel fabric is ideal for shaping an ambiance with a contemporary, haute couture allure.