After Shenzhen, Lema opens a new flagship store in Shanghai
After Shenzhen, Lema has just opened a new flagship store in Shanghai, the most populous Chinese and worldwide city. The opening, which took place on March 20th, reconfirms the interest of the company for the Asian market and China in particular, following the brand strong worldwide expansion.
The store, located in a prestigious shopping mall that hosts famous brands of Made in Italy, represents the elegant and discreet style of the brand, describing Lema’s home, characterised by a lifestyle inspired by a sophisticated modern living approach. The relaxed atmosphere stands out, charming for its impeccable quality and gracefulness of the single pieces, creations thought to live in harmony, but able to freely and naturally adapt to every home, worldwide.
The showroom is dedicated to the presentation of the brand’s modular systems and collections, wisely combining the manufacturing heritage with industrial innovation, showing different night and day ambiances presenting the alchemy and discrete elegance of Lema Home: refuge of the soul, space thought like a tailor-made dress free of constraints, inspired to a lifestyle away from clamour and pretentiousness, devoted to utmost emotional comfort. A soft allure traces the boundaries where luxury always remains in the background, while a relaxed atmosphere stands out, charming for its impeccable quality and gracefulness of the single pieces. Creations thought to live in harmony, but able to freely and naturally adapt to every home, worldwide.
To showcase Lema’s DNA Selecta system by Officinadesign Lema and T030 system by Piero Lissoni, symbols of its specialization in modular systems production, are presented in the store. To further underline the brand’s ability in tailor-made production, the new flagship presents Hangar walk-in closet by Lissoni, Warm by David Lòpez Quincoces and Dandy by Officinadesign Lema wardrobes from Armadio al Centimetro iconic program.
Moreover, to better describe the excellence of the brand, some of the bestsellers and latest novelties have been selected, like Yard by Francesco Rota and Mustique by Gordon Guillumier sofas, Memo by Piero Lissoni table, Lennox lounge chair by Gordon Guillaumier and the new bed Victoriano designed by Roberto Lazzeroni. The showroom is also furnished by other refined and elegant complements to realize complete sets.