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Nowy Styl Group at CDW 2017

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#OfficeVR – more than a showroom

Can I visualise the arrangement of a new office before its realisation? Can I change the furniture system to a completely different one with a single click? Can I walk around an open space, sit comfortably in a managerial office or test the functionality of a conference hall? Yes, of course! With the #OfficeVR application, which you will find at Nowy Styl Group's Clerkenwell showroom, all this is possible. But only during the Clerkenwell Design Week!

Nowy Styl Group has applied virtual reality (VR) technology to help clients become familiarised with their office interior solutions in an easy and pleasurable way.

– We currently have 29 showrooms located in the biggest European cities, from London, through Paris, Berlin and Warsaw to Moscow. However, their limited area doesn't allow us to present the whole scale of possibilities we offer – says Martin Howitt from Nowy Styl Group UK.

In a traditional office we can usually see only single products and workstations. In a virtual office we can not only see them, but also experience a space that is arranged according to the latest methodologies, divided into functional zones and furnished with different products from the newest furniture systems. The #OfficeVR application provides visitors with an incredible feeling of being in a real office, allowing them to see the real distance, height and dimensions of spaces.

In the #OfficeVR, which will be presented in London, visitors will be able to experience one floor of a virtual office block with a managerial office, open space, conference room, lobby and canteen. When walking around the interiors, they will have a chance to compare different furniture systems (Levitate, Play&Work, and SQart) and their arrangements. They will also be able to change furniture arrangements, products and their colours in real time.

‒ We presented the application for the first time at the ORGATEC fair in Cologne in October 2016, and all the users were hugely impressed. Some of the visitors looked below a desk or lay down on a carpet and were surprised that they were able to see our products from different perspectives. There was often someone trying to touch the furniture, which was of course impossible, but proved that our virtual office made a very realistic impression – says Martin Howitt.

Visitors at the Clerkenwell Design Week are now invited to try this application. The virtual office will be available from 23 to 25 May in Nowy Styl Group's showroom located in Clerkenwell Close.


Contact person:

Martin Howitt

Brand & Marketing Manager, Nowy Styl Group UK

M: +44 (0)7483 128532

About Nowy Styl Group

Nowy Styl Group is a European leader in comprehensive furniture solutions for office and public spaces. Thanks to its unique business model, the Group offers an excellent interior furnishing service based on in-depth analysis of customers' needs, efficiency, work organisation, ergonomics and acoustics. Nowy Styl Group's experience as well as technological and production facilities ensure that every offer is "tailor-made."

Our philosophy

For us, an office is much more than just furniture. It is a place where people realise their business processes. A comprehensive project of a well designed office takes into account these three aspects and combines them in an optimal way adjusted to a particular organisation. This allows for increasing people's productivity and a company's business efficiency.

We KNOW HOW to #MakeYourSpace 

Nowy Styl Group at CDW 2017

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