Battling Megacorps

Renewed interest in the quality and durability of craft manufacture has allowed small companies to pierce markets once the exclusive domain of large corporations.

Blending 21st century technologies such as CAD and 3D printing with traditional production methods, start-ups and established firms alike from Stockholm to Detroit are turning out artisan watches, carpets, brushes and lamps on a scale hitherto impossible. This satisfies consumer demand for fine products while enabling smaller enterprises to turn a profit in the global marketplace. At the same time, people are changing the way they see luxury. Bigger and flashier is giving way to better and more thoughtful.