#Industry News
moon hoon creates 'pino familia', a pinocchio-themed museum near seoul
korean architect moon hoon has completed a museum complex on the outskirts of seoul, designed to house a collection of pinocchio related artifacts.
situated on an irregularly shaped piece of land, ‘pino familia’ comprises three buildings, each with their own program and distinct identity. the client, an avid collector of pinocchio dolls, desired a venue that would proudly showcase her collection.
in developing the project, moon hoon positioned the three buildings towards the edges of the plot, oriented around a central park complete with large pinocchio statue. the design also includes underground parking space. the first structure, which functions primarily as a museum for the wooden dolls, encompasses a small courtyard intended to host impromptu outdoor performances. the building is named ‘wave and whale’ in reference to a particular pinocchio story that involves a large storm.
the second building places an emphasis on interactive programing, hosting movies, concerts and other larger events. named ‘whale tale’, (after its whale-like form), the structure houses large character dolls with accompanying tables and seats. the whale’s ‘head’ contains a curved and high-ceilinged auditorium for shows and performances for both children and adults.
the third building, ‘the nose fountain’, accommodates the museum shop alongside a cafeteria and a small workshop. an extruded steel ‘nose’ provides background audio, while the shape of the windows spells out simple words in morse code. the balcony can open on both sides, providing a visual link with the adjacent forest. meanwhile, an elevated café provides pleasant views across the site.
