CLOU architects' neon-lit design for jiuxi wedding exhibition in beijing

beijing-based studio CLOU architects has revamped the interiors of an 1990s building, transforming it into a neon bright exhibition space for wedding planning firm jiuxi. this project is in fact part of a wider transformation plan for the chaoyang district of beijing, initiated by the studio’s client.

borrowing jiuxi’s high-end style, CLOU architects has designed the fourth floor like a jewellery box — with flawless organization, finesse and impeccable attention to detail. the final space is a contemporary interpretation of traditional italian palazzo floor patterns, combined with three color variants of terrazzo flooring, black anodized steel cladding and stabilized aluminum foam wall panelling. in addition, large rotating mirror walls create dazzling duplicating effects of the space around them.

finally, in its quest to create a memorable and customer-friendly experience, the studio has been fully engaged with technology. indeed, the central rotunda hosts a digital platform, combining a VR headset technology with conventional 360 degree projections and LED screens with interactive interfaces. while it includes a digital layer, the design retains a strong focus on the physical and sensorial dimensions of the space — creating a visceral environment that is out of the ordinary.