HEM’S DEBUT COLLECTION AT MAISON & OBJET

A new design brand that seeks to make high-end design available to everyone

Hem is the product of a perfect marriage. American design brand Fab brought on board the Scandinavian interior design company One Nordic to create the brand new online retailer that aims to bring high-end design to the masses.

The brand previewed their very first collection in Paris at Maison&Objet this week and will be headed to London’s design junction on September 18th before the official launch of the online shop on September 30th, 2014. Four principle designs were featured including the Alle Table by Steffan Holm, the new Razzle Dazzle cushions from Sylvain Willenz and Luca Nichetto’s Hai chair, newly available in the Razzle Dazzle fabric.

The brand will equally offer several customizable products, such as tailored shelving units, in addition to the variety of different options for the available designer products.

Fab’s Jason Goldberg is Hem’s CEO, while Joel Roos, Petrus Palmér and Stefan Mahlberg of One Nordic oversee design and product develop;ent. The headquarters are based in Berlin with offshoots in five other cities.

With over 100,000 people already signed up for the launch, it will be interesting to see if Hem can successfully combine high-end design and mass production.