SNAIDERO DESIGN STAR OF THE RICE CLUSTER AT EXPO 2015

Snaidero is present at Expo Milan 2015 as a partner of the Basmati Pavilion in the Rice Cluster, in recognition of the unique qualities of Italian design and the international demand for the brand, present in over 80 countries worldwide for 70 years.

The Clusters are a new feature of Expo 2015. For the first time countries are not grouped geographically in Pavilions, but rather thematically and as part of food supply chains. The nineClusters of Expo 2015 are spaces dedicated to countries that share agricultural or geographical characteristics, and that develop a common theme in a unique exhibition concept.

And it is in the Rice Cluster that Snaidero has been selected as a partner to furnish the functional areas of the Basmati Pavilion. Thanks to a dramatic arrangement of mirrors, the Pavilion welcomes visitors with the colours and scents of the rural world, with a landscape reminiscent of a vast rice paddy and that accompanies him/her on a thematic journey to discover the story of rice, the staple food of nearly three billion people, almost half the world's population.

Four Snaidero kitchens act as a framework for the common spaces, illustrating the rice food supply chain in a setting full of charm, where the threads of tradition and modernity are strongly intertwined.