Client: Adam & Eve DDB for Lipton Ice Tea
"There is no real rule book when it comes to giant inflatable watersides, but the team at Studio Souffle worked closely with our production manager in order to develop a bespoke design, find a suitable manufacturer, and project manage the production in order to delivery our yellow beast in record time - allowing us to succeed in our dream of building a 100m waterslide in the middle of Central London! Thanks guys"
Experiential Producer, adam&eveDDB
This summer Lipton Ice Tea hosted a series of early morning events to refresh the day of busy Londoners as part of the "Be a Daybreaker" campaign. We produced a 100m waterslide for Adam & Eve who pulled off a cracking event set in central London, all the way down King's Boulevard in the centre of the city. Here are some highlights as the Daybreakers rise and slide with crazy costumes, supersoakers and free Lipton Ice Tea!
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