Ermenegildo Zegna at Milan Central Station
Ermenegildo Zegna has chosen the Milan Central Station to present their autumn winter 2019-2020 collection. The location was not chosen by chance; “in a world where borders continue to close - said artistic director Alessandro Sartori - I felt the need to support the power of openness and multiplicity through my role as fashion designer ". Not only the location, but the collection itself designed for "a multicultural generation of world citizens is my concrete answer to what I see and hear". A place of arrivals and departures, but also of integration and acceptance of diversity to be the backdrop for the fashion show, which opened Milano Men’s Fashion. While the fashion shows took place in the atrium of the station, the exterior was livened up with 20 Golux 1000s that projected the logo and coloured the entire front facade in blue.