#Industry News
The Heart of Our Legacy
AM Living's Values Over 60 Remarkable Years
In a competitive world where everything is fast and ready for consumption, being an advocate for slow living, quality and timeless elegance is almost an act of rebellion.
Over the past 60 years, AM Living has navigated manifold international markets and established itself as a successful reference in the furniture industry. Even though there might have been some events that felt like sheer luck, the recipe for sustained success and expansion is never short of effort, truth, clear vision, and hard work.
In the significant milestone of our 60th anniversary, we embarked on a journey of celebration and rediscovery. We had the opportunity to reflect on our rich history, reaffirm our core values and vision, and explore different ways to convey our passion for wood and our commitment to serving clients with utmost excellence. The repurposing of AM Living, our residential brand, empowered us to continue to be true to our roots and embrace new narratives to connect with our clients in more meaningful ways.
Over the years, we were able to identify and establish 9 key values that guided and informed our decision-making processes:
1) Service Excellence is at the very core of our genesis – our customers are our priority. Availability, dedication, and effort are words of order that embodied practices for our team.
2) Authenticity – staying true to our roots while embracing new challenges and opportunities allowed us to continue to grow and evolve as an exporting family-run company.
3) Passionate Craftsmanship - our craftsmen are true artists that use their know-how and age-old techniques to create unique pieces that carry a piece of our history and their own story to tell. Transforming wood into pieces of art is a privilege and it is our aim to honor wood as the living organism that it is, even after it is cut.
4) Quality - while we are proud to be quality-certified, what sets us apart is our dedication to consistency. Every product we create is made with the same standards and attention to detail, resulting in a high-end piece that is both timeless and long-lasting. Our commitment to quality is reflected in all processes and relationships we establish.
5) While our business has become increasingly more versatile, diverse, and global, the essence of our brand remains unchanged. In a perfect balance of form and function, our designs capture the essence of Timeless Elegance.
6) Togetherness reflects the way we interact at AM Living – more than competent and efficient individuals, our team is made of good people who embody the values of empathy, kindness, and humility. We see ourselves as a family, working together towards a common purpose, driven by a shared spirit of service and a commitment to continuous improvement. We recognize that our brand and our success reflect the collective effort of our people, who are the heart and soul of our organization.
7) Sustainability is at the heart of everything we do. For over 60 years, we've been committed to creating durable pieces that can be cherished and passed down from generation to generation. Our focus on sustainability extends beyond our products, as we also prioritize the creation of long-lasting jobs and support sustainable employment practices. In addition to our business philosophies, we are constantly striving to improve our environmental practices. As an environmentally certified company, we ensure that the raw materials we use in our products come from responsibly managed sources. At our facilities, we have long embraced a policy of reducing, reusing, repairing, and recycling, as well as other green practices, to contribute to a more sustainable future. We are dedicated to making a positive impact on the world around us, and we will continue to innovate and improve as we move forward.
8) At AM Living, we remain committed to the spirit of sacrifice that has sustained us from the beginning. And that is one of the reasons why Community Involvement is so important to us. We are deeply grateful for the people who support and surround us, including those we work with, and we believe it is our responsibility to give back to them. Whether through donations, partnerships, or financing, we strive to help those whose needs are not being met, in order to help create a more comfortable and just society. While our efforts may be more local in nature, we remain attuned to the struggles and difficulties faced around the globe, and we seek to assist in any way we can. We are proud to be part of a larger community, and we will continue to work towards making a positive impact on the world around us.
9) What is the benefit of growing if it is not rooted in real success for all? Responsible Growth has been a valuable compass for us and a means to cherish those who have partnered up with us. We are committed to sourcing our materials thoughtfully and upholding humanist values in all of our operations. Most importantly, we prioritize the wellbeing of our employees, who work tirelessly to serve both the company and our customers. Regardless the pace of our growth, it will always be sustainable and responsible.
These values are more than just words, they are guiding principles that uphold the way we do business and navigate international markets. Do you and your business share the same values?
We invite you to join us on this journey, to share in our passion for creating spaces that reflect the essence of timeless elegance, and to be a part of the next chapter in our enduring story.
