#Industry News
Why do you like customised products?
Is this true? There are many reasons to believe so, but perhaps we should start by clarifying: what do we mean by customised products?
Personalised is synonymous with commitment, which means that something meets your preferences and that your voice has been taken into account.
We are naturally inclined to throw ourselves into something that we find interesting and relevant.
When you purchase a customised item, you don’t just get what everyone else has, but something specially tailored to you.
The result is a very satisfying feeling of control over what you are getting or receiving.
PERSONALISED PRODUCTS ALSO HELP US TO REMEMBER SPECIAL MOMENTS IN OUR LIVES.
We can have a personalised mug with a photo of a special moment, or a cap with our name embroidered on it.
These objects help us keep the memory of those moments alive, and make us feel more connected to them.
But there is more. In addition to this satisfaction, a customised product can also help you these days when you are presented with thousands, if not millions, of websites, online stores and other resources to search through.
A customised product can help you get exactly what you are looking for, without wasting your precious time.
It is always nice to receive a gift from our loved ones. But when we receive a gift that has been personalised for us, we feel even more special and unique.
It somehow becomes a symbol of our bond that we will treasure in our sweet memories for years to come.
SOME EXAMPLES OF CUSTOMISED PRODUCTS
Customised Nike by You Adidas for Anita Letters
Many big brands have understood this message and have worked on customised products to provide their customers with an even more satisfying experience. This is the case of Nike by you or Adidas sneakers.
Apple offers new engraving options to customise its high-tech devices.
Customised Apple products - Anita Letters
Personalisation in the marketing environment means reaching customers by offering a precise solution.
Today, thanks to new technologies, companies, large or small, can communicate on a one-to-one basis to ensure that they offer a unique product or service because, in a way, they can reflect our identity, our taste or what we want to project.
Choosing among different color, text or image options can turn a product into a symbol of identity and exclusivity.
Some examples of design and exclusivity products that can achieve this goal are Anitials (personalised clothing) or Leuchtturm1917 (customisable notebooks and notepads).
Customised Anitials for Anita Letters
Customised Leuchtturm1917
THE MESSAGE IS CLEAR:
We all want to be unique, to feel that we are different from the rest. We all want to have personalised products and experiences for ourselves or for our loved ones because they come with a special meaning that goes beyond the product itself.
The concept of the Anita Letters is the same as the examples mentioned above. Anita are custom acrylic letters that allow users to put the name or word of their choice on it.
In this way, Anita Letters are more than just letters as they appeal to people’s feelings and emotions.
