Strategies for increasing the average daily rate (ADR) by incorporating hydromassage areas into hotel suites

Transform standard rooms into high-performing suites: discover how private wellness facilities boost your average daily rate, boost customer satisfaction and accelerate your return on investment.

1. The new guest paradigm: from staying overnight to enjoying an experience

Incorporating a private in-room spa is no longer merely an aesthetic whim; it is a strategic revenue-generating decision. Today’s traveller values privacy and is willing to pay a significant premium for an exclusive space to relax without having to share communal facilities.

Installing a jacuzzi or spa in a suite allows you to:

Instantly raise the perceived value of your establishment.

Set yourself apart from direct competitors in your destination.

Create higher-margin packages (romantic getaways, anniversaries, celebrations).

Boost direct sales by marketing the room as a unique experience.

2. The real impact on the ADR (Average Daily Rate)
The ADR measures the average rate paid per occupied room. By incorporating a private spa, you are not just adding a facility; you are creating a new category of premium room.

Real-life Success Story
A 4-star hotel in Tarragona fitted four of its suites with Aquavia Spa’s Hotel Spa models.

Previous ADR: €171 per night

Subsequent ADR: €285 per night

Net increase: +€114 per night (+67 per cent).

Result: A direct increase in net profit without the need to expand the number of rooms in the building.

3. Occupancy: how to fill the hotel during the low season
Raising rates is of little use if the room remains empty. The great advantage of private wellness facilities is that they help to even out seasonal demand.

During the colder months or periods of low occupancy, when the destination’s outdoor attractions lose their appeal, a suite with a private spa remains a powerful draw for weekend getaways.

4. How to calculate ROI (Return on Investment)?
To assess the project’s profitability, we must consider all implementation costs and projected additional revenue:

ROI = (Additional Net Profit / Total Investment) x 100

Variables to take into account:
- Initial Investment: Equipment, transport, technical fit-out (electricity, drainage, ventilation and waterproofing) and interior design.

- Operating Costs: Electricity and water consumption, and treatment products. (Tip: technologies such as EcoSpa drastically reduce heat loss and optimise energy consumption).

- Operational maintenance: The time taken by the cleaning team between guest stays. Specific models for hotels incorporate automatic draining and filling systems that speed up room turnaround.

Payback example: A total investment of €20,000 generating an incremental net profit of €5,000 per year will theoretically pay for itself in 4 years.

5. Maintenance and technical considerations before installation
Before starting the refurbishment, it is essential to assess the technical requirements of the space:

- Structural strength: Verification of the maximum authorised load-bearing capacity of the floor slab when the spa is full and occupied.

- Plumbing and soundproofing: Fill rates, high-performance drains and acoustic insulation to prevent disturbance to adjoining rooms.

- Climate control and ventilation: Condensation control to ensure a comfortable, moisture-free environment.

6. Aquavia Spa’s Wellness Solutions for the Contract Sector

Designed under the ‘Made in Europe’ and ‘Barcelona Design’ labels, Aquavia Spa offers specialised equipment for hotels and architectural projects:

- Hotel Spa (City Line): A compact spa (203 x 150 x 72 cm) designed for intensive professional use, featuring four positions and water management systems adapted to health and hygiene protocols.
- Suite Model: A customisable format without an external cladding, ideal for integration into built-in designer structures.
- Home Model (Exclusive Line): A high-end solution for 2 people (215 x 174 x 75 cm), featuring 28 massage points, a Solid Surface finish and ambient lighting.

Installing a spa in a guest room is one of the renovations with the highest return on investment in the hospitality sector. It allows you to transform square metres into perceived value, boost your ADR and build a more attractive and memorable brand for your guests.

Would you like to know how much you could boost your hotel’s profitability?

At Aquavia Spa, we advise you every step of the way, from the planning stage right through to the final installation.