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ForMobile: Designing National Identity

Erin Tallman
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Brazilian firm Masisa, one of the global leaders in MDF and MDP manufacturing, presented its latest patterns during the furniture fair ForMóbile.

In line with the Olympic Games, the host country’s largest furniture and wood industries fair ForMobile, held in July, set its theme as “Brazilianness.”

Among the various expositions and product presentations, the fair is an opportunity to discover some of the best in Latin America—and it certainly celebrates national pride. Wood producer Masisa, for example, collaborated with Marcelo Rosenbaum of Studio Rosenbaum and Paul Biacchi of Fetiche Design to promote its new collection of coated MDF and MDP panels: the Essences collection including Brita, Cajueiro and Azulão.

The designers created three furniture lines for e-commerce store Oppa, aiming at developing unique wooden furniture for a young spirit audience. The pieces are suitable for compact, functional and practical spaces, adding lots of color.

Image via Habitus Brasil
Image via Habitus Brasil

Masisa’s latest patterns

The azula pattern on display at ForMobile

Misasa’s cajueiro and brita patterns on display at ForMobile

Poltrona Tambaqui by Rosenbaum Studio with Fetiche studio for Oppa

Buffet in the Gym line; Image 2: Cadeira in the Connection line

Buffet in the Gym line; Image 2: Cadeira in the Connection line

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