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Designing in a Smart World

Erin Gigl
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Andrei Speridião designs connections. He moves beyond and between fabrication, technology, interactive objects and conceptual exchanges, developing innovative networks of people and things using digital thinking.

The apple doesn’t fall too far from the tree. The Brazilian designer was raised by a designer mother who crafted objects such as jewelry or miniatures, and an engineer father who transformed apparatuses such as a wax machine into a pewter casting machine for the miniatures. This parental combo results in his 3-D-printed jewelry project made with ABS plastic by using a CGI-faceted language.

Going Digital

At age 16, Peugeot commissioned him to work with their company and by 18, he entered the Design Program at the University of São Paulo, working shortly after at post-ad agency CUBOCC.

There, the potential of digital fabrication became evident, magic even. The original CUBOCC grew into Flagcx, where he acquired a leadership position. In 2012, while working at Flagcx, Speridião wanted to bring digital thinking to the physical world, so he initiated his own position as an anti-specialist; an independent agent working between departments bringing ideas together.

While at Flagcx, he co-founded Iceland2nd Nation and worked A-Z on projects such as the YouTube Science Box created for Google Brazil. An interactive, physical form of YouTube, whose purpose was to promote the biggest YouTube Brazil channel, the wood-clad box was created with CNC mill. Using a GPRS connection, the box opens automatically whenever a new Manual do Mundo video appears. The toolbox offered the user a hands-on opportunity to experiment with YouTube channels by piecing together materials in the box.

Doritos Capsule. Photo by Wesley Lee Yang
Doritos Capsule. Photo by Wesley Lee Yang

3-D Printed Jewelry by Andrei Speridião. Photo by designer.

Youtube Science Box. Photos by Wesley Lee Yang.

Youtube Science Box. Photos by Wesley Lee Yang.

Youtube Science Box. Photos by Wesley Lee Yang.

FLAGCX (all people together). Photo by Victor Nomoto, I hate flash

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