It seems like only yesterday, but ten years have passed since Patricia Urquiola’s statement and the launch of Tufty-Time,
one of B&B Italia’s best selling seating systems. A product of great success, result of the ability to reinterpret the past with great creativity, as well as a skillful and innovative expression of the concepts of modularity and comfort, with covers that are unexpectedly removable.
An extremely versatile seating system, for a free and informal lifestyle.
Also the advertising campaigns which have accompanied Tufty-Time over this
decade are original and highly creative.
B&B Italia celebrates this tenth anniversary by presenting Tufty-Time ’15. Its distinctive feature is a new formal solution for the textile version, which features large squares that are joined by pleats, for an undeniably contemporary and elegant look.
Starting in September, Tufty-Time ’15 will be featured with an original visual and creative concept in the windows of selected points of sale throughout the world.