3 THINGS TO KNOW TO BE AHEAD OF THE GAME
Trade shows provide an incredible opportunity to meet potential clients and business partners, network with prominent names in your industry and get a chance to present your business to the world. Every day you can meet hundreds of visitors and exhibitors, so you want to make most out of it.
Based in Dubai, MEDHW presents the most effective business platform to establish your business in the epicenter of one of the world’s wealthiest business markets. It is the perfect opportunity to increase the visibility and awareness of your brand among an influential audience and to meet architects, designers, engineers, property developers, distributors, retailers and chairman members from the Middle East and North Africa.
1. Get ready for the most memorable trade show this year.
In September 2019 MEDHW will bring together 7 of the region’s most influential exhibitions to celebrate design and hospitality. That means even more product sectors, educational content, regional exposure and, most importantly, more visitors. Thousands of exhibitors and 50,000+ visitors will bring more networking than ever before, all in one place at the World Trade Centre, Dubai. Take advantage of the event’s epic scale and be prepared to make a meaningful connection with many prospects.
2. Think beyond MEDHW!
Linked closely to other Dubai’s mega-events in the near future, MEDHW can open even more opportunities for valuable networking. With the fast-approaching EXPO 2020 and FIFA World Cup 2022, developers are bound to turn their attention towards providing high-quality refurbishment to their existing projects, in turn fueling the demand for interiors and fit-out contractors. Only EXPO 2020 is expected to bring 25 million visitors!
The GCC region is consequently stimulating growth in all areas of the region’s economy. The value of projects in the construction and interiors pipeline is 4-time the value of projects completed in the past 10 years. Furthermore, the UAE demonstrates the largest market in terms of construction projects lined up for completion. According to the World Bank, the UAE is the best-performing country in the MENA region and ranks 11th out of 190 countries ranked on their ease of doing business.
Without any doubt, MEDHW is the must-attend event if you want to break into valuable MENA marketplace.
3. Trust and friendship instead of aggressive marketing.
The luxury market is still increasing but it is moving to the east, that is why we have to consider changing our approach if necessary. In the Arab world, to enter the closed circuit of decision-makers, you have to take into account one rule: friendship, trust and recommendations come before business. Arab businessmen and businesswomen will expect to have a personal acquaintance and engagement on a friendly level before the business purpose is even being brought up.
And make sure to consider the heterogeneity of the Arab world, that demands to delve into the details of the economy and culture of each country to discover the opportunities available to the savvy businessman.