RED IN ITALYITALIAN EXCELLENCE ON SHOW IN BRUSSELS

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Brionvega is glad to be part of this experience in Brussels: From the collaboration between Campari Group and the Italian Institute of Culture in Brussels, a multi-sensorial exhibition itinerary dedicated to ‘Made in Italy’ design

Campari Group and the Italian institute of Culture (IIC) of Brussels present the exhibition Red in Italy.The Colours of Red in the Italian Design, to be held from 12 September to 9 October 2019 at the IIC in Brussels. The project, curated by FG Confalonieri, with the scientifi c curation of Francesca Valan and the supervision of the Galleria Campari, draws on the success of the exhibition I colori del Rosso, curated by Marina Mojana and FG Confalonieri himself in 2015 at the Galleria Campari.The show is dedicated to an exploration of all that revolves around the colour red, through a series of iconic design objects ‘Made in Italy’, and offers a stimulus to draw cultural, sociological and aes-thetic comparisons. Colours are an integral part of the culture of a country; they transmit and narrate the habits and traditions of its population; they infl uence behaviour and the environment, language and imagery. The starting point is the iconic Campari red, leading to refl ections on the world of the various shades of red which have characterized the civilizations of the world. The surprisingly di-verse history of this colour in fact tells the story of the evolution of thought, intertwining design, art, culture and sociology. The exhibition itinerary unfolds through various different thematic sections, providing the visitor with a key to its interpretation that involves all the senses.Jump into the Red is the invitation that welcomes visitors, taking them on an all-round optical im-mersion into the colour, introduced by the exploration of concepts such as light, the colour red, the evolution of sight during growth, and continues with the ‘colour wheel’, inviting visitors to discover some of the numerous names used to identify the colour red. The heart of the exhibition is the section Red Icons, a dive into the recent history of ‘Made in Italy’ design through objects by major Italian brands, such as Brembo, Ducati, Ferrari, Ferragamo and Kartell, created by some of the most renowned designers of the 20th and 21st centuries, including Alessandro Mendini, the Castiglioni Brothers, and Matteo Ragni. In this section of the exhibition, in collaboration with Nankai Co. Ltd., Campari red is presented from a scientifi c approach, declined in four different scales of fi nishes and seven different shades for each scale.

Exhibition view
Exhibition view

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