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HORM presents MASS PRESSURE armchair by Dror

P'n'P Communication
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From a cubic meter of foam rubber to a functional work of art

On the occasion of the Salone del Mobile 2021, Horm consolidates its collaborations with world-famous creatives by

presenting the MASS PRESSURE armchair, designed by the award-winning designer Dror Benshetrit, known for

his works in the fields of furniture, architecture and art.

The project was carried out using Horm’s know-how in upholstery and the innovative technology of Novacolor, a

premium brand of the San Marco Group specialized in decorative finishes for walls and floors.

The MASS PRESSURE armchair is the result of compression as a means of transforming a cubic meter of foam

rubber into a functional object. A tubular metal frame provides a desirable sitting position, where the foam is attached

providing the chair with an innovative and captivating expression.

Made with three layers compressed within a painted metal structure, the armchair will be available in a single version

as a real work of art dedicated to galleries and museums. The project is the result of a complex, totally manual

surface treatment to make the foam paintable with oxidized copper and/or concrete effect: a result with a remarkable

visual impact that preserves its softness. In this way, each armchair is completely different from the others.

Renato Zamberlan, Co-Owner e Creative Director of Horm says: “For this project I have specifically chosen an

internationally renowned designer who shares the values of the brand and its stylistic features. When Dror expressed

the desire to create a product capable of transmitting the enormous pressure of man, understood as mass, on the

environment and its resources, and that becoming aware of this is the first step towards a change of direction, the

collaboration with Novacolor and its research laboratories was automatic.

We are proud that, in a competitive world such as that of design, Dror has considered Horm worthy of his creative

genius, making the collaboration and the product even more exclusive”

HORM presents MASS PRESSURE armchair by Dror
HORM presents MASS PRESSURE armchair by Dror

On the occasion of the Salone del Mobile 2021, Horm consolidates its collaborations with world-famous creatives by presenting the MASS PRESSURE armchair, designed by the award-winning designer Dror Benshetrit, known for his works in the fields of furniture, architecture and art. The project was carried out using Horm’s know-how in upholstery and the innovative technology of Novacolor, a premium brand of the San Marco Group specialized in decorative finishes for walls and floors. The MASS PRESSURE armchair is the result of compression as a means of transforming a cubic meter of foam rubber into a functional object. A tubular metal frame provides a desirable sitting position, where the foam is attached providing the chair with an innovative and captivating expression. Made with three layers compressed within a painted metal structure, the armchair will be available in a single version as a real work of art dedicated to galleries and museums. The project is the result of a complex, totally manual surface treatment to make the foam paintable with oxidized copper and/or concrete effect: a result with a remarkable visual impact that preserves its softness. In this way, each armchair is completely different from the others. Renato Zamberlan, Co-Owner e Creative Director of Horm says: “For this project I have specifically chosen an internationally renowned designer who shares the values of the brand and its stylistic features. When Dror expressed the desire to create a product capable of transmitting the enormous pressure of man, understood as mass, on the environment and its resources, and that becoming aware of this is the first step towards a change of direction, the collaboration with Novacolor and its research laboratories was automatic. We are proud that, in a competitive world such as that of design, Dror has considered Horm worthy of his creative genius, making the collaboration and the product even more exclusive”

From a cubic meter of foam rubber to a functional work of art

The MASS PRESSURE armchair is the result of compression as a means of transforming a cubic meter of foam rubber into a functional object. A tubular metal frame provides a desirable sitting position, where the foam is attached providing the chair with an innovative and captivating expression. Made with three layers compressed within a painted metal structure, the armchair will be available in a single version as a real work of art dedicated to galleries and museums. The project is the result of a complex, totally manual surface treatment to make the foam paintable with oxidized copper and/or concrete effect: a result with a remarkable visual impact that preserves its softness. In this way, each armchair is completely different from the others.

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