Posted on 5/12/2016
Nike's vice president of global design, John Hoke, recently gave ten progressive designers – including Sebastian Wrong, Max Lamb, Martino Gamper, Greg Lynn and Lindsey Adelman – a simple brief: 'To help explore and abstract, question and challenge the notion of mobility, motion and movement.'
After working closely with a creative, collaborative team of people 'who could challenge us and vice-versa', Nike is now exhibiting the results of its 'The Nature of Motion' project in Milan as part of Salone del Mobile 2016. 'Each piece is a unique exploration, a piece of poetry expressed either by form and surface, scale, equilibrium, the nature of gravity or rhythm, h...