Posted on 1/22/2016
Milan 2015: furniture companies need to get better at branding, according to Dutch designer Richard Hutten, who said the sector "has a lot to learn from other fields".
Speaking to Dezeen at the Salone del Mobile in Milan this week, Hutten said it was often impossible to tell which company made a piece of furniture.
"When you see cars, you see first the logo and then you see the car," he said. "But in furniture you hardly ever see the brand."
Hutten was at the fair to launch his X-Chair for Italian brand Moroso, which features a w...