#Industry News
Why Are People Attracted to Handmade Products?
Handmade Products
Have you considered why we like handmade things? For example, the Food Labeling Act strictly restricts the use of the word “handmade” in Japan. I imagine the same kind of rules probably should exist in many other countries. If we look at it from the other side, it turns out people find some value in handmade things. What do you think the value of handmade is? By the way, it’s not a story related to the IKEA effect. The effect is the cognitive bias where people over-evaluate what they make, which is more like the viewpoint of the supply side, for your information. In order to pursue the psychological reason behind our preferences, let’s consider this issue by dividing some examples into cases.