Exploring Fear: What Makes Japanese Horror Unique?

Fear factor: why we love a good scare

Do you like thrill rides? What about horror movies? Fear is supposed to be an unpleasant feeling, but many people can’t help but want it. As the old saying says “There is no accounting for tastes,” I know it is now scientifically explained why many of us are into scary experiences. It’s for dopamine, a pleasure chemical also called a brain drug, which is released to escape the clutches of fear. However, did you notice there was still a question unanswered? Why are we scared of fictions such as thrill rides and horror movies?

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Elevating the everyday: the art of subtle transformation

I think we Japanese people are very good at finding fun by making the small extraordinary in the ordinary. A public bath is a good example. It was once an important social infrastructure because there were many houses without a bath in the past. Now, more than 95% of houses have a bath in Japan, but public baths are still everywhere. Of course, I have a bath in my house, but sometimes I want to go to a public bath. We enjoy by making daily bathing a little special event like this.

Speaking of the small extraordinary in the ordinary, I believe our furniture would be a good help. Having meals in the dining room or relaxing by watching movies in the living room. Our furniture will turn such everyday activities into something little more special.