Toy Store

The Emboss panels contribute to the magic of the overall effect

This store is designed by Lombardini22, a leading design firm in Italian architecture and engineering, for Hamleys and Giochi Preziosi.

In the project a magical portal with a round arch and gold and red finishes leads into the large central space, interpreted as a typical monumental Italian square and adorned with precious marbles, a historic structure, and a wonderful floor mosaic protected by the Superintendence.

The BUMPS panels in gold have been used to simulate a sense of awe and wonder.

The final result contributes to making the in-store experience pleasant, immersive, and engaging.