Presented at the 2017 Salone del Mobile, the films reveal the identikit of the Gruppo Euromobil companies
Immediate, iconic and direct. The language of video is the best way to tell a story, through words, images and music.
Each of the films presented at the recent 2017 Milan Salone del Mobile describes the philosophy that underpins all the Euromobil cucine, Zalf mobili and Désirée divani product collections, their continuous search for eco-sustainability and materials that do not harm Nature, and their cooperation with internationally renowned designers.
The films are real corporate identikits that convey the same excitement that has always distinguished furniture by Gruppo Euromobil.
Creating an institutional video is like writing the script for a film starring companies and their products. The camera moves to take in all the details and strong points of the three brands in the Group and communicate them simply and immediately.
Three parallel paths with common characteristics show the elegant, essential lines, functionality and total integration of items by the different brands. The camera then goes backstage to focus in just a few seconds on a broad panorama of Euromobil, Zalf and Désirée backstage: production, staff, materials, designers and the values the companies encapsulate.
In this way Gruppo Euromobil gives the public new sources of information in addition to those made available by our qualified production of photographic catalogues, price lists and brochures.
Our strategy is aimed at employing social platforms to involve users through numerous short films hosted on our corporate YouTube channel: videos that provide a full picture of the ideas and emotions that inspire the Group’s creations.
Our team has found a language with which to explore different ways of expressing design and how to share them with the public. This philosophy can be summed up in just a few lines taken from one of the three films we have just launched: “To achieve harmony in shapes takes experience, daily preparation, continuous learning and passion. To bring beauty to light we look ahead, beyond the present… We imagine a future guided by both reason and instinct.”