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The first Euromobil Flagship store opens in Milan, in one of the historic design districts

Not just an exhibition hub, but a dynamic space for cultural initiatives and gatherings

The first Euromobil Flagship store in Italy has opened in Corso Monforte 30/3, an important hub in the Milan design district. The concept behind the project, created by the renowned Matteo Thun & Antonio Rodriguez studio, is focused on the environment that has always been considered the heart of every home: the kitchen. It is well known that Thun and Rodriguez share several successful partnerships with Gruppo Euromobil, and their vision of design was well-suited to this project. It is worth remembering that works began onsite in mid-2019 and continued into 2020 in view of the opening.

It is not just a store but a “A New Place For A New Era”. The architects Matteo Thun and Antonio Rodriguez, the designers of this space together with Roberto Gobbo, the designer of the brand’s main collections, describe it in this video. The video allows you to visit the showroom virtually and discover the background that led Gruppo Euromobil to its opening.

The Luchetta brothers explain, "Renowned worldwide for its innovative Italian-made kitchens, which combine design, culture and quality, Euromobil brings more than 45 years of technological know-how and craftsmanship to the new showroom. It is a strategic opening for a store that serves as a business platform for the Veneto-based brand in the historic centre of the Italian economic capital and birthplace of world design, a prestigious benchmark also for retailers, to whom we offer a new opportunity to show our products to customers in a prestigious setting."

Four large windows immediately catch the eye from the outside. An atmosphere of conviviality and warmth inside: the essence of Euromobil kitchens revolves around these concepts, which are perfectly represented at the new showroom. In addition to food, which has always brought people together to share culinary emotions, the atmosphere is the underlying theme that the company's designers follow to offer timeless models.

The brand’s new "Milanese house" features a concept-design based on lightness, transparency and versatility: spaces are designed around kitchens in the best possible way, creating unique settings, in line with some of the interior design concepts typical of the culture of Veneto, the brand’s motherland, such as Venetian “terrazzo” floors on the upper floor and the pastel technique on the floor below. The Group’s architect Roberto Gobbo added, "Naturally, everything has been given a contemporary twist, with a view to enhancing our origins by referring to the past while looking to the future.”

Visually devoid of separating elements, the store is designed on 2 floors, totalling 300 square metres. One of them is in a basement, where skilfully enhanced natural light plays an essential role, along with materials and neutral volumes, ensuring lightness and versatility. In addition, a delightful courtyard will be a value-added feature for events and initiatives in the summer season. The showroom has been designed not only as an exhibition space for products but also as a dynamic location, where cultural events, gatherings and show-cooking can take place.

Inside, visitors can discover a selection of the best kitchens - such as SEI, Telero 33 and Antis 33 - presented in various finishes and in different versions, as well as a space entirely dedicated to the "kitchen tech" kitchen project. The setting is enhanced by the skilful addition of furniture from the other Gruppo Euromobil brands, Désirée and Zalf, as well as design objects, floral elements and fabrics. Visitors will therefore be able experience a context that is likely to be domestic while imagining and dreaming of their ideal home.

Days and hours of opening:

from Tuesday to Saturday, 10am – 2pm and 3pm – 7pm

The first Euromobil Flagship store opens in Milan,  in one of the historic design districts

Details

  • Via Circonvallazione, 21, 31020 Falzé di Piave TV, Italy
  • marketing@euromobil.it

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