Salone del Mobile.Milano 2026

For EuroCucina 2026, Euromobil presents a project that places the kitchen at the heart

For EuroCucina 2026, Euromobil presents a project that places the kitchen at the heart of a broader vision shared with the other Gruppo Euromobil brands. An articulated system, built over time through a growth path based on product innovation, technological development and increasingly integrated communication, which finds a moment of synthesis and relaunch in 2026.

The stand, developed in continuity with Désirée and in dialogue with Zalf, is designed as a unified and walkable space, created to convey the Gruppo Euromobil identity clearly and coherently. A seamless spatial device where the kitchen is part of a wider domestic system. The project is built around a balance between lightness and transparency. The lighter surfaces are defined by backlit textile partitions, which filter the light and soften the perception of the space, while darker volumes are made of expanded metal, offering glimpses of the interior and connecting the exhibits with their surroundings The stand is thus open towards the outside, ensuring a uniform visual impact across its full perimeter, eliminating the distinction between front and back. The structure can be crossed from multiple points, with walk-through entrances that encourage free and continuous use. Solid partitions are kept to a minimum and concentrated in the reception area, where the more private spaces are located.

Within this system, greenery is not a decorative element but an integral part of the project. It unfolds as an architectural installation, integrated into the structure via steel cables connecting floor and ceiling, creating a diffused presence that both accompanies and articulates the space. Lighting plays a central role in creating the atmosphere. The lighting design works through contrasts, introducing calibrated tonal contrasts that avoid uniformity and build depth, giving the space an almost theatrical dimension. In the foyer, the presence of a threemetre- high white Carrara marble sculpture by Pablo Atchugarry, alongside paintings by Alberto Biasi, Horacio García Rossi, Julio Le Parc and Jorrit Tornquist, clearly demonstrates the deep and ongoing bond between Gruppo Euromobil and the world of art—an integral part of its cultural identity.

In this context, Euromobil develops a focused study of the kitchen as domestic architecture: a space where technique, material, and daily use reach a rigorous balance, capable of conveying an idea of living that is balanced, coherent, and durable.