ELEGANCE AND ATMOSPHERE: FIAM ITALIA DESCRIBES ITSELF WITH ITS NEW WEB SITE.

The new website is here!

The new website is characterized by a multitude of white, leading images and kind lettering.

Fiam Italia continues to tell the whole world the passion of a family for glass with the launch of the new website. Online from October 25th , the new website is the crowning moment of the story of a company that always desires to be innovative, thanks also to the numerous partnerships with word famous designers. This new digital communication project allows visitors to discover what it is concealed behind each product.

By these considerations www.fiamitalia.it has been projected: a fluid and accessible site, with an elegant and minimal style, but at same time hospitable and contemporary. This site has been thought to present the products as best as possible to an enthusiastic public: it is all about emotions. The purpose is to share contents that can really contribute to create a relationship between the company and the public.

Not an end-site catalog to himself , this new website has been conceived as a vehicle to communicate with elegance and simplicity Fiam’s world.

In order to do this, Fiam uses many large-format images, videos, news, biographies and designers’ philosophies in its own site. The purpose is to offer the possibility to follow closely the realization of iconic furniture items from the early stages to the final products. These products are totally Made in Italy and they can be customized in order to meet the individual needs.

The navigation experience, which immerses the user in the brand universe, uses new features that make the site more eye-catching and capable of approaching the online and offline world, focusing on the network of retailers around the world. “We present our marketing idea applied to the people and to the territory with this new website by subverting e-commerce’s and digital marketing’s procedures.” – explains Daniele Livi, Fiam’s CEO – “On the contrary, our idea rewards the relationships that Fiam has built during these years and it orients the final client towards individual retailers. That has become easier with the new geo-localization’s system that it is able to immediately inform visitors of the presence of the nearest retailers.

The site is actually available in Italian and English, but it is going to be available also in French and German. It reflects the will of putting together the styles of different digital communication channels to the current brand image. The purpose is to increase the functionality of the website in order to offer a whole and suggestive experience to the users.

That suggestion is related to the key element of the whole site: the images. They have been chosen to enhance as well as possible the beauty of the products.

These pictures, conversely to the routine of the furniture world, have been taken in real settings in order to show the fascinating and endless possibilities of Fiam’s products and of glass in the world of design.

All that has been certainly made compatible with the mobile navigation systems and it has been thought for a social media share simple and intuitive to know better Fiam, the story and the passion that marks itself since its establishment.