#Industry News
Gea Fun Experience: the giant letter revolution for winning territorial communication
Branding and promoting your locality is important, especially in the age of social media, where everything is changing along with the way of local area marketing.
Giant letters may be the right solution for you to characterize your locality with a unique identity. Fully customizable in text, colors, shapes, and sizes, they are a unique and original way to stimulate visitors to take a selfie and post it on social media or share it with their family members.
Identity and memorability
Several locations have already tried installing the letters. They are not just letters, but create an immersive and unforgettable experience for visitors. They stimulate curiosity and sharing.
Livigno Giant Letters: an example of success
Livigno is one of the most successful resorts. Breathtaking views, many sports activities including hiking, trekking, mountain biking, and above all miles of ski slopes that ski and snowboard enthusiasts can enjoy. An internationally famous ski resort
The Giant Letters can be offered in different heights: 100 cm, 150 cm or 200 cm.
Livigno's Giant Letters are 200 cm high and have made an already spectacular destination even more iconic. They attract the attention of visitors. They rush to take a selfie lying on the "G," hugging the "L," or popping out of the "O.
Design of the project
Because they are totally customizable, their design starts from CAD drawing and 3D representation to give a realistic idea of the final result.
As can be seen from the photos of the other designs, the letters can have a single color or two colors for the outer and inner parts.
The special feature of the Livigno lettering is the "O" whose graphics represent their logo.
Giant letters represent a turn in territorial communication, offering a creative and effective way to promote unique places. Their ability to capture the imagination of visitors and generate shareable content on social media makes them a winning strategy in the age of digital communication. The innovation and adaptability of these solutions show that Gea is ready to ride the times and contribute to the success of tourism destinations around the world.
