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GLammFire celebrates official opening of Shanghai flagship showroom

Portuguese luxury fireplace brand, GlammFire, opened its first showroom in the prestigious city of Shanghai, China on July 17th.

An exclusive showroom composed with two floors and 350 square meters has its origins in the strategy of expansion of the brand worldwide and therefore constitutes a significant movement for GlammFire. Having an emblematic showroom in Shanghai puts GlammFire in the heart of the Asian market as well as the growing Chinese economy and shows that the brand is here to stay.

Due to the current situation, caused by the COVID-19 pandemic, the grand opening of this new GlammFire showroom had a restricted number of guests and was broadcasted live on digital platforms, thus avoiding the crowding of people. Even so, the opening was attended by our business partner MOLONEY and two of the most prestigious Interior Designers from Shanghai and Beijing - WU BIN and SHEN LEI to celebrate this exciting opening.

According Isabel Oliveira, Chief Sales Officer at GlammFire: "This was a truly important day for us, as it marks the official opening of our flagship showroom in Shanghai. This showroom will act as a showcase for anyone interested in GlammFire products. Customers will have the opportunity to get a closer look to our fireplaces and meet the best of portuguese design. We are very proud to be able to take this step at this time in which we are currently experiencing. "

On the other hand, Soraia Lopes, Chief Marketing Officer at GlammFire - says: "This showroom - the first of its generation that GlammFire aims to replicate in the future in other prestigious cities of the world - will allow our business partners and end-customers to perceive the perspective of GlammFire vision as a brand and the direction it will follow in the future. We were excited about this opening, specially due the current situation, the opening of this showroom of GlammFire in Shanghai demonstrates the growth and expansion of the brand, as well as its commitment to invest in the Chinese economy".


Is a China P.R. based company that provides users with design, production, sales, logistics, installation, after-sales maintenance and other value-added services, and brings together Glammfire and other brands to local market. After years of development, the brand has diversified product lines and complete supply chains, which can provide users with the needs of wood burning, bioethanol, atomized, electronic, gas and holographic fireplaces.

MOLONEY successively built physical fireplace experiment showrooms in Beijing, Shanghai and Hangzhou. More than 4.000sqm of showroom are available to allow end-customers to experience the culture of the fireplace in a more intuitive way.


  • 4950 Monção, Portugal
  • Marketing GlammFire

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