HÅG SoFi, was awarded two prizes by the Norwegian Design Council

"The Award for Design Excellence is a mark of quality in our industry. We are very proud and honoured to receive it and the Environmental Award. This award emphasises that our continuous focus on innovation is justified and essential to success. Scandinavian Business Seating has focused on the environment and has pushed the boundaries for environmentally friendly production for years, and this has given us credibility in the market", says Lars I. Røiri, CEO, Scandinavian Business Seating.

HÅG SoFi was developed in collaboration with Frost Product and Power Design, and is based on extensive research on work trends and ergonomics.

A future classic

HÅG is known for a holistic approach to design, with a special focus on user experience. HÅG SoFi, which is characterised by a high visual and physical comfort, is no exception: the user is kept in near-constant movement but is nevertheless supported in perfect balance. The chair has innovative functions, such as HÅG SlideBack™ armrests, which enable the user to easily move the armrests aside when necessary. Additionally, the design emphasises smart functions that make it possible for the chair to be adapted to different users quickly and easily, while also giving immediate comfort through generous contact surfaces. The name HÅG SoFi is inspired by the visual and aesthetic concept for the chair: "Stand out and Fit in". A large range of choices in colours and textiles mean that the customer can easily make individual adaptations to the chair so that it fits into many different environments.

The jury stated: "A Formula 1 presentation in industrial design, where every detail has been considered. HÅG has gathered every aspect of their office chairs and taken everything a step further. There is a high level of complexity in the product, but this is neither visible nor apparent to the user. The settings are tucked away in an elegant, classic shape. The chair is suitable as a personal office tool with very good ergonomics, and fits into large and international office environments seamlessly."