Transparent Media Façade IMAGIC WEAVE® - Perfumery Júlia Center, Andorra

The headquarters for Júlia Perfume Group is brought to life with a transparent media façade system IMAGIC WEAVE® HO. The multidimensional media façade, made of HAVER Architectural Mesh and THT-LED profiles consists of 18 different resolution areas and a high resolution LED-Screen.

Built in 1987, the Centre Júlia is one of the most symbolic buildings in Andorra. To give the building a modern and contemporary look, the architects from OROBITG - Arquitectura & Urbanisme planned a complete redesign of the building.

High quality display even in bright sunshine

The wire mesh cladding made of 300 m² of HAVER Architectural Mesh EGLA-DUO 4212 Vario covers about three-quarter of the whole façade. 1250 LED profiles are discreetly attached to the reverse side of 17 mesh elements transforming the cladding into a giant advertising screen. IMAGIC WEAVE® HO receives the luminosity due to the THT LED profiles with six LEDs per pixel demonstrating its quality even in bright sunlight.

18 different resolutions metalize to complete the media façade – from a high-resolution area with a pixel pitch of 35 mm x 50 mm (vertical x horizontal) to a low-resolution area with a pixel pitch of 1400 mm x 50 mm (vertical x horizontal).

Special requirements: multidimensionality and light situation

To optimally adapt the media façade system to the different lighting conditions by day and night, light sensors were installed in several areas of the façade. The brightness of the LED profiles can now be adjusted automatically to the changing lighting conditions, so that a uniform appearance of the video content can be ensured every time.

Operation of IMAGIC WEAVE® Media Façade

The control technology of the IMAGIC WEAVE® Media Façade is located inside the building. The operation can be done from the control room or wirelessly via smartphone and tablet PC. In addition to the operation, the remote maintenance of the media façade can be done by computer from anywhere in the world.

Service and Support

As a system supplier of IMAGIC WEAVE® Transparent Media Façade HAVER & BOECKER offers a comprehensive package from a single source – from consulting and planning, the delivery of pre-finished mesh elements with the required mounting solutions, installation through the instruction and commissioning of the media façade, including software and hardware trainings. In addition HAVER & BOECKER advises and supports the customer in the creation of the video content.