Riccardo Soso is the new Group Sales Director of Samo Industries

New appointment for the Samo Industries Group

The Samo Industries Group, which includes the Inda, Samo and Lineabeta brands, has appointed Riccardo Soso as Group Sales Director.

The arrival of the new figure marks an important step in Samo Industries' path of growth and constant innovation, aiming to further strengthen its leadership in the bathroom furnishing sector, with the primary objective of pushing ahead with the internationalisation process.

In an increasingly competitive and complex market, this appointment represents a strategic choice for the Group's future and is entrusted to a highly experienced figure.

With over 40 years of career behind him, Riccardo Soso brings with him a wealth of consolidated expertise in the design furniture and plumbing sectors. His previous experience in Inda from 2008 to 2013 ensures a deep knowledge of the company and its dynamics, and is enriched by the international expertise gained in the following years, a key element to face the new market challenges with vision and continuity.

More specifically, Soso will have the task of consolidating and developing Samo Industries' positioning through three fundamental strategic pillars

- a single guide for the internationalisation, of the Samo and Inda brands with a global expansion strategy;

- streamlining of the sales network with an approach aimed at optimising processes and increasing competitiveness;

- an authoritative and unified interlocution with large groups, both in negotiations and in relations with the main players in the sector

"It is with great enthusiasm and confidence that we welcome Riccardo Soso to the team in the role of Group Sales Director. We are confident that his experience and skills will be fundamental in guiding Samo Industries towards new goals and developing winning synergies," commented Denis Venturato, Chairman and CEO of Samo Industries.

Riccardo Soso continued: 'It is with great pride that I take on this important role. After gaining significant experience in different realities, I am honoured to return to this company and put into system the consolidated know-how. Our goal will be to strengthen our position in the market, enhancing the talent of our teams. I am convinced that, working together, we can achieve excellent results'.