LOOP FAMILY: synthesis of a brand

Infiniti had an intuition when decided to develop this chair from the wooden world to the plastic one: since the 2009 Loop has been produced also in transparent or in solid colour SAN, increasing the range of colours and expressive possibilities.

After few years, Infiniti planned another version with more pure shapes. In the PURE LOOP, that offers the same finishing and frames of the ancestor, the “wings” are closed, creating thus a functional product with a minimal and contemporary design.

The newcomer in the family is PURE LOOP BINUNACE, which is characterized by the chromatic bicolour combinations of its shell, in Polypropylene reinforced with fiberglass. Seven different coupling ton sur ton put the clearer tones in the inner side of the shell, to highlight the core of the whole family. This series, extended with two LOUNGE versions (with and without headrest plus pouf), is a synthesis of Infiniti''s philosophy: development of the product, culture of the materials and price competitiveness. For chairs that live the world and in the world.