Lapitec® receives Special Star at the 2018 Mediastars Awards

Full body sintered stone receives an important acknowledgement from the world of communication and marketing.

On the 12th of June, in Milan, the launch campaign for the new company colours, Nero Assoluto and Bianco Assoluto, was awarded a Special Star at the Mediastar Awards for the creativity of the product’s video campaign, created by the Gruppo ICAT communication agency.

Once more, the 22nd Mediastars event, one of the most authoritative Italian awards for ADV campaigns, Corporate Design and Multimedia Communication, recognised the creativity and professionalism of the people who work on developing classic and digital advertising solutions.

“We’re really honoured to receive this award because we believe that communicating our values and identity to our target audience using various media is an essential part of what we do. The union of technical characteristics and aesthetic values of our materials were perfectly reflected in this online and offline creative campaign that cleverly combines emotions and information to effectively convey our brand’s clearly defined positioning”, states Michele Ballarin, Sales and Marketing Director of Lapitec®.