INSIDE THE BOX: Discovering the LT40
From 14 to 22 September, Lema showcased at the London Design Festival for the fourth consecutive year, presenting the latest news inside its Chelsea flagship store on King's Road.
Center stage, the new modular storage LT40 system by David Lopez Quincoces, designer with a refined line that has signed numerous Lema’s proposals over the past years. He also designed the “Inside the box” window display, transformed for the occasion into a spectacular kaleidoscope from which the aesthetic and functional versatility of LT40 emerges.
On the evening of Thursday 19 September, David Lopez Quincoces personally presented this project, the result of a long conceptual study and careful industrial development.
During the evening, London-based award-winning visual artist Clym Evernden enlived the space with a live performance.
As an eclectic protagonist of the contemporary creative scene, with his unmistakable ink brushstroke, he will personalize a Petrolio matt lacquered Rainbow sideboard, creating a unique piece inspired by the iconic Torre Velasca in Milan, the “neoliberty” skyscraper designed by BBPR. Among the highest expressions of Italian Rationalism and still today one of the most recognizable symbols of the city, cradle of Made in Italy.
In addition to new window display, Lema also presents the new set-up highlighting, together with LT40, three more 2019 pieces: the BABI chair and armchair and the Jermyn sofa in the new asymmetrical two-seater version, all by Gordon Guillaumier and the OCULUS mirror by Andrea Mancuso / Analogia Project.
Fluid in their rhythms, the new proposals interpret Lema’s vocabulary of style, thanks to the contribution of various diverse designers in terms of style and method of design, at times minimalist, at other times decorative, once more emphasising the company’s ability, unique in the world of furniture, to unite different approaches of assembling an articulated but ever consistent collection.