THE NEW ACERBIS HOME.

Two brands, two collections, two families, a common passion for design, a new chapter in Acerbis history. From the capital of design, the brand is back to tell its story to regain global markets.

In April, on Milan Design Week, some iconic pieces of the historical Seriate-based company made their first surprising appearance in MDF Italia showroom windows in Milan, thus testifying MDF Italia acquisition of the Acerbis brand.

Today, a few months after the event, MDF Italia is happy to introduce the new Acerbis home.

Acerbis production found a new home in the heart of the design capital, within MDF Italia flagship store, that, since the end of October, has been exhibiting both collections on over 600 exhibition ground, of which 250 mq dedicated to the new brand.

At the entrance, a temporary exhibition of original products from the company’s historical archive, a tangible sign of this new presence, will enchant and appeal visitors, highlighting the brand’s history and value through the iconic design of some projects available in some of the most important design museums and shows on a worldwide scale. These include “Solemio” (1983), the luminous shelf with rotating mirror and “Brooklyn” (1977) a bridge shelving featuring a reticular beam launched between two pylons, with shelves suspended to the slender steel rods, both designed by Lodovico Acerbis & Giotto Stoppino.

Enrico Acerbis, today Acerbis brand ambassador for MDF Italia, after managing the company in the last five years, comments on the operation as follows: “To represent the fourth generation means on the one side to become the spokesperson for a 150-year-long familiar legacy in the design world, on the other, it means being aware that, as done by your predecessors, you must evolve to face the challenges of a fast-changing world. In a competitive context that today is increasingly globalized, that is at the same time a top opportunity and a difficult challenge, facing change also means looking beyond the boundaries of your own company, to be open to mergers to be competitive on a global scale. Following this philosophy, MDF Italia’s acquisition of Acerbis will enable it to grow on the international market since MDF Italia is a stronger and well organised company and we share the same design and innovation values”.

In the words of Franco Cassina – fourth generation of the family with the same name and MDF Italia Sales Manager – Acerbis represents for us a big opportunity: “This is a highly prestigious operation that joins not only two renowned brands, but also two families that have marked the history of design, united by skills, values and passion for their job”.

In fact, the passion for the world of project is the propeller element of this operation. The challenge is to relaunch an historical brand like Acerbis, that in 2020 celebrates 150 years, on global markets both through the enhancement of the historical collection that includes pieces designed by some of the most renowned designers and through the most contemporary lines of the latest collections, originating from young designers’ creative inspiration”.

By acquiring Acerbis, MDF Italia catches the opportunity to develop and expand its business on different taste and market areas, respecting the two brands’ different identity.