Color of the Year 2022: Very Peri, the color of transformation and evolution

For over 20 years, Pantone has been setting color trends for each year.

Similar to what happened in other years, for 2022, Pantone chose a new color, Very Peri 17-3938, which represents the future, change and modernity. In this article, we will see how it is chosen, what the experts are based on to make the selection, followed by ways to use Very Peri and color combinations.

How is Pantone’s Color of the Year chosen?

In order to select the color that will dictate the trends of the year, rigorous research is carried out around the most used colors in different industries such as fashion, technology, design, interiors, art, tourist destinations, etc. Therefore, experts analyze the various areas of interest, which have a great impact on the world, and select a color that fits.

Why was the Very Peri tone created?

For the first time, Pantone has created an entirely new shade rather than selecting one from its color palette. This is because: “Creating a new color for the first time in the history of our ‘Pantone Color of the Year’ color program reflects the innovation and global transformation that is taking place,” said Laurie Pressman, vice president of Pantone Color. Institute. In this way Very Peri symbolizes the times of transformation that we are going through. Created to stimulate creativity and transformation in order to open new paths and possibilities.

“Very Peri brings a cheerful, positive attitude and dynamic presence that encourages unprecedented creativity and imaginative expression,” said Laurie Pressman.

Undeniably, PANTONE 17-3938 Very Peri puts the future ahead in a new light, it’s a bold combination of blue, which conveys tranquility, and red, a vibrant and energetic color.

Whether in the small details or with grandeur, there are several ways to use Very Peri in decoration.