Celebrating 40 years of colours

Walala x Montana

This year, the Danish family-owned company Montana Furniture celebrates its 40th anniversary. To do so, it is collaborating with world-renowned artist and designer Camille Walala for a fiery makeover of its factory located in a small, tranquil village in southern Funen. “Montana is synonymous with colours and has been since the very beginning. With this mural, we want to create a landmark, celebrating colours and putting our Danish production facilities on the map. Our new tagline is “Let’s create playful spaces.” We want to encourage the world to use more colours – but we can’t do this without walking the talk ourselves, we needed to transform our rather dull-looking factory into a colourful statement – as colourful and playful as the furniture we make there,” says CEO Joakim Lassen, son of late founder Peter Lassen.

London-based French artist and designer Camille Walala is the founder of Studio Walala. She is known for her ambitious, extensive, and colourful interventions in public spaces, where she turns dull landscapes and buildings into impressive Memphis-inspired colour patterns. “It was such an honour creating a design for Montana’s 40th anniversary. I had a beautiful and bold canvas to play with on their factory. I was inspired by their iconic modular shapes, and it was both a joy and a challenge to work with Montana's colour palette developed by Margrethe Odgaard,” says Camille Walala. Her work comprises majestic murals, immersive 3D installations, street art, interiors and set design with brands such as LEGO, the Mauritian hotel SALT of Palmar and London Design Festival.

The Walala project has been created in collaboration with Dutch multinational paints and coatings company AkzoNobel.

Montana Furniture has partnered with AkzoNobel on their colour palettes throughout the 40 years.