NEW: original design armchair by MOROSO

Architecture as a cultural idea, as a platform for relations between places and people. The design project as an exercise in a small architecture, where the landscape is replaced by the definition of a space and the population density by the single individual. An armchair developed on the idea of contrast, experience and perception derived from the interpretation of an opposite form to the usual image. The asymmetrical angularity is thus offset by the softness of the material. An object which places the spectator, whether an active or passive user, before an inevitably radical reflection.

Placing the coarse before the fine, preferring a choice that bucks the trend compared to the most common research into the slim form. Despite this, staying light, ethereal. The design is thus structured around the most reassuring aspect of the oversized: the simplicity. The minimalist and rugged structure is built with a powder-painted aluminium tube with diameter of 80 mm. Resting on it is a seat cushion with a rounded physique, a covert suggestion of the idea of the inflatable module. The back, like a bold parenthesis, promises comfort. The effect, as well as the natural appeal, is that of a pleasing roundness, casual and lightweight.

For Moroso, Ron Arad has trod a strongly materials-oriented path, from polyethylene upholstery to wood. His successful Victoria and Albert collection was followed by the Little Albert and The Big E armchairs in polyethylene. The Three Skin Chair was produced using wood for the first time. Powerfully sculptural and extremely sinuous, Three Skin Chair is in multilayered lacquered wood.