Kasa Karim @ Fuorisalone

Newform Ufficio's HOOK collection - an home-office designed by Karim Rashid

The Salone del Mobile and Fuorisalone are, yearly, among the most important design events worldwide.

The Fuorisalone got the design out of the boundaries of the Fair with a series of events, animating the city center for the whole “Milan design week”.

At Magna Pars Suites Hotel, the brilliant international designer Karim Rashid presented the most recent projects and products for Italian and international brands with his latest initiative: Kasa Karim.

As part of this event, where an ideal house was re-created with all the furnishings designed by Karim Rashid, Newform Ufficio has made the office area of Kasa Karim unique with the Hook collection, a functional and iconic home-office.

This collection, characterized by colorful features and pop art work, allows not to confine the work environment to small rooms now outdated, but rather to expand it to brighter and clean design places, promoting, in this way, a more active and gritty working life.

The Tortona.15 & Kasa Karim project shone with their own light, offering unpublished content for the Fuorisalone audience, ready to queue. The guests lived an unforgettable experience, immersing and inspiring themselves from the "beauty" that surrounded and conquered the whole city.