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INDIGO – An audacious collection inspired by the antique technique of the azulejo
Novoceram, French ceramics manufacturer since 1863, presents a collection in glazed porcelain stoneware ironic, irreverent and provocative inspired by the antique technique of the azulejos
Indigo is a collection of tiles in glazed porcelain stoneware by Novoceram, French ceramics manufacturer since 1863, designed for indoor floors and walls.
Ironic, irreverent, provocative, Indigo a bold reinterpretation of the antique technique of the azulejo, playing upon contrasts between the white of the backdrop and the countless shades of cobalt blue. With no less than sixty-three different subjects in the 20×20 cm size, Indigo mixes themes that draw inspiration from iconographic traditions that are stylistically and chronologically very far apart. So may be associated a detail from a masterpiece dating back to the 15th century such as the Portrait of a Young Girl by Petrus Christus or the decor of a tile dating back to the 3rd century share the same square meter of floor with a pied-de-poule motif and the unmistakable outline of Sputnik 1. Each of the sixty-three images mark on the memory while at the same time building the collective imaginary of the history of decors over the past ten centuries.
It is the methodic lack of consistency in the selection of the subjects, the constant matching between high and low, of the trivial and the refined, of the classic and the pop, of culture and folklore, that becomes the stylistic code, the novelty and originality of a collection of ceramic tiles. Indigo can be used either as a wall-tile or as a floor-tile. In combination with the decor tiles with the sixty-three different motifs, only the decor-less backdrop can be used in the 20×20 rectified and 20×60 rectified sizes.
