A jewel of sweetness to unveil novelties full of character
Novoceram presents its “Pastel” stand at the Cersaie, the International Exhibition of Ceramics for Architecture and Furnishings for Bathrooms. There, enclosed in a showroom made of pure softness, their new collections are unveiled.
In a soothing, tender and delicate atmosphere, the “Pastel” scenography designed by Francesco Catalano plays with bright tones of powder pink, celeste, champagne yellow, peach, pale green. Amid this explosion of bright colors the new Novoceram collections are a strong contrast with their pure graphic identity.
At the reception the geometric style of the Dilemme collection welcomes you, with ceramic wall and floor tiles expressing the three-dimensional lines that recall the Shantung textiles. The salon, a chic chat room, presents Tiber, a novelty that faithfully reproduces one of the most used Roman stones, travertine. In the office space, the unexpected Kawaii collection is unveiled, a way for Novoceram to express its individuality with an atypical composition. The collection is inspired by the “Kawaii” trend – the concept of “cuteness” – originally a Japanese joyful and sparkling graphic style developed in response to its rigid side of post-war culture.
Behind a series of pictures that brings a touch of “je ne sais quoi” both offbeat and witty, the Teranga and Losa collections are here visible in their natural strength. Teranga, a cement-look collection with subtle cracking effects, is available in 6 colors as well as in the new 90×90 cm and 80×80 cm formats. Finally, the Losa collection, a tile rich in range for indoor and outdoor that offers many formats, ranging from 5×60 to 120×120 cm. This very natural tiling, very nuanced, reproduces with fidelity the stone Lauze.
To follow the backstage and all the secrets of « Pastel » and to (re)discover all the other Novoceram events, visit the website or the Facebook page.