JENNY NORDBERG’S DESIGNS ARE HANDMADE IN A MATTER OF MINUTES

JENNY NORDBERG’
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The Swedish designer rethinks the time and effort behind handmade furniture

Contrary to mass-manufactured goods, handmade goods imply time, effort and thus a higher price tag. Swedish designer Jenny Nordberg decided to see if she could apply the speed and turnover of mass production to a handmade product.

Her experiment, “3 to 5 minutes – Rapid handmade furniture”, demonstrates a handmade manufacturing technique that produces furniture in 3 to 5 minutes. It is a continuation of previous experiments that combined the concepts of mass produced and handmade, and the result is an entire collection of handmade furniture that can be produced in less than an hour.

The designer turns herself into an artisanal assembly line as she times all steps of the production from start to end. All materials involved can be found in a simple hardware store, meaning that the project could enter the realm of DIY. The project encompasses two easy chairs with pillows, a trolley with four wheels and a dining table with four chairs.

The project was first shown as part of the 12 Designers, 12 Methods exhibition at the recent Stockholm Furniture Fair and will also be exhibited in a solo exhibition at Vandalorum from tomorrow, February 28th until April 6th, 2015.

JENNY NORDBERG’S DESIGNS ARE HANDMADE IN A MATTER OF MINUTES
3 to 5 Minutes - Rapid handmade furniture by Jenny Nordberg