The Universal Exposition of 2015 represents an excellent opportunity for Italy to revive and promote its many points of excellence in manufacturing, technology and science. And at the very center of this mission is the Italian Pavilion.
The nursery symbolizes the nurturing of projects and talents so that they can grow, providing them with fertile soil, offering them shelter and giving prominence to new energies. The tree is a symbol of life, of nature at its most primitive, a central icon around which all activities are arranged. And in a horizontal plan view, the roots are designed to connect the many different areas, particularly those dedicated to the Regions.
The pavilion is innovative, unusual, surprising, unique, and constantly interacts with its surrounding environment. It is the destination for many entrepreneurs and researchers, capable of reviving the concepts of Italian excellence, know-how and Made in Italy.
The general commissioner of the Italian Pavilion section is Diana Bracco. The creator of the concept is creative director, Marco Balich.