#Trade Shows & Events
Vitra at NeoCon 2016
Chicago, USA, June 13 – 17
Vitra, the Swiss furniture manufacturer and cultural-commercial project, will exhibit at NeoCon 2016, North America’s largest commercial design exposition in Chicago from June 13 – 15. Vitra is collaborating with Lukas Scherrer, the Swiss-born, San Francisco-based industrial designer to present his vision of an authentic design studio. Scherrer explores both the evolution of tech office design – an aesthetic he calls “Silicon Valley Modern” – as well as divergent thinking in the workplace by depicting a creative work culture in action.
Investments in creative capital will provide tomorrow’s companies significant competitive advantages. A creative workspace that physically embodies a creative work culture allows organizations to both attract the next generation of highly sought-after talent, and provide a diverse palette of spaces to support creative exchange in its many forms. Vitra’s Chicago showroom will reference the excitement of the American startup garage – an entrepreneurial creative workspace where calculated risk-taking results in industry-changing disruptive business models.
