jo nagasaka / schemata architects has recently completed the renovation of the retail store of jins – one of japan’s most popular eyewear brands.
the site is located parallel to a busy highway and out of sight; the shop and a cafe occupies two L-shaped volumes with the circulation wrapping around a square courtyard which simultaneously serves as an outdoor café space.commissioned by the glasses company, the revitalization saw the tokyo-based studio deciding to remove the exterior walls to reveal the existing timber frame. instead, the façade is paired with low-e glass. this approach opens up the shop interior to the street and initiates views towards the courtyard and the products themselves.
the presentation of the glasses have simply been placed on wooden pull-out drawers, meanwhile graphic identity by kigi introduces visual elements into the shop. the interior design emphasizes the effect of exposing the skeleton of the building, with the new walls added to offset the original frame. furthermore, brick used on the outside has been brought into the space to establish a continuity between in and out. see more retail projects by schemata architects including the the interior for fashion brand mint designs, and also the retail outlet in osaka for descente blanc.