About 25% of Americans own a smart home device, but this number is expected to grow quickly
Amazon, Google and others already offer a range of products, from smart plugs that control lighting on a schedule to refrigerators that keep track of contents. Voice and gesture control of lamps, music and fans could save time and money. But design matters, too—attractive products gain favor more quickly. Today’s complexity hinders adoption. The multiplicity of devices and apps complicates the creation of integrated home systems. Another hurdle is security. Hackers can create internet havoc through connected devices. Solving these problems could lead to massive connectivity over the next decade.