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YPLFL
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French designer brand expresses peace through wood

There’s no fire at the lake (YPLFL), so why run about all stressed out? While the expression itself was originally a joke to tease the Swiss about being slow-going, today it simply holds the meaning of having no reason to rush. The soul of this French brand is brimming with a love for wood shared by Gregory and Marie Bodel and designer FX Ballery, whose initial meeting inspired the creation of YPLFL. They launched this French publication house for objects and contemporary furniture, all useful and elegant, where their products are imagined by designers all over the world. At the moment there are fourteen designers reveling in artistic possibilities through wood.

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